Direct Mailing Solutions | Send Marketing Solutions

Providing bespoke direct mailing solutions for large volume, regular or complex campaigns, we are able to offer a professional service to meet your specific budget and provide a return on investment. By utilising our expertise, you can be sure that we will handle the marketing process from inception to dispatch, giving you peace of mind and freeing up your valuable time.

Our team can carry out important data insight; in-depth analysis of your data to reveal the social class, age, hobbies and interests of your target audience. This will enable you to glean valuable information about your ideal customer. Incorporating demographics, propensity to spend and lifestyle, we will formulate a campaign best suited to your specific target market that will result in improved returns on investment. Having studied the changing habits of the population as they age, start families, participate in activities and make lifestyle choices, we are able to advise you on the most appropriate medium and message when it comes to direct mailing solutions, providing you with valuable information and an insight into your target audience.

By constantly keeping your data fresh and up to date, we will reduce wastage and the unnecessary expense of marketing to an unresponsive audience.

For simple, straight forward campaigns we offer an all-inclusive print and post direct mailing solution which includes envelopes, enclosing, sealing, addressing and delivery.

So whatever your budget, we can tailor a campaign that best suits your needs and will appeal to the widest, most responsive audience. Our specialist team have extensive industry knowledge and experience, delivering on time, every time; adding real value to your business. We are proud to be accredited by the Royal Mail Strategic Mailing Partnership and Partners in Quality, and as an ISO 9001 quality certified company, our customers can be assured of a premium, high quality service provided by a qualified, experienced team.

For more information about the services that we offer and to find out how direct mailing solutions can add real value to your business, call us today on 0800 328 3251 or visit www.sendmarketingsolutions.co.uk. Our Direct Mail team are waiting for your call.

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Direct Mail Marketing Ideas at Send Marketing

Unique Direct Mail Marketing Ideas are essential as we all respond differently to mail As we mature and our lives, lifestyle and circumstances change, so do the things that are important to us. What appealed to us as teenagers becomes of lesser interest as we grow older and progress in our chosen career or start a family; or indeed as we retire and begin to enjoy our leisure time.

When you approach marketing from this angle, direct mail marketing becomes a science, constantly looking at your changing target market as it evolves and grows with you and your brand. Your customers may stay loyal for a lifetime, but equally, they may move on. You may diversify, to retain your audience, constantly tweaking and monitoring direct mail marketing campaigns to achieve optimum results.

If we look at an 18-24 year old market, we see that they are super responsive to technology and gadgets, but direct mail is a relatively unknown quantity to them in this digital age. However, they are switched on to branding and image and are highly likely to respond to quality imagery, offers, restaurant vouchers with clear calls to action online, or via apps.

For young couples without children, living uncluttered lives, where careers are being built and leisure time with like-minded friends is premium; decisions and purchases are made around lifestyle, home and aspirations, and buying experiences are often shared with friends. Direct mail needs to be clear, to the point and have the ability to be shared amongst friends, such as brochures with online access.

As we begin to look at families, we see that they are open to information, help and ways to save money. Brands will often send relevant information to young parents, plotting milestones such as weaning, first teeth, first shoes, learning development and play. Providing offers and incentives with clear cut messages will appeal, again with the ability to respond easily, digitally.

As the family grows, so does the quantity of direct mail; therefore it is important to ensure brand loyalty and engagement, with articles that will remain on the coffee table to be dipped into at leisure. Again, make it simple to purchase, order and book online or via apps.

Direct mail marketing ideas and digital communication go hand in hand until we reach middle age; as we grow older, we know what we like and we focus less on items that do not interest us. Therefore, direct mail marketing should be clearly targeted to this age group, no nonsense, clear messages with simple call to action via phone and post; a medium with which this age group are most comfortable.

For more direct mail marketing ideas call one of our specialists today on 0800 328 3251 or visit www.sendmarketingsolutions.co.uk to see how we can add value to your business. You may also like to read our blog post on Postcard Direct Mail.

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Direct Mail partner - why every Marketing Agency should have one

Why every Marketing Agency should have a specialist Direct Mail partner

The clients of Full Service Marketing and Advertising Agencies expect agencies to be just that, “full service” - Experts all things marketing and advertising and able to apply their skills across a myriad of channels and specialisms.

In reality, many agencies look for external support from a Direct Mail partner in order to fulfil some of their clients’ demands. This is particularly true when it comes to direct mail and there are a number of reasons why working with a direct mail partner like Send Marketing Solutions can add real value for your clients and your agency.

• Most agencies don’t have the software, machinery and staff to print and fulfil mailings…

Efficient mailing fulfilment requires specialist data processing capabilities, mail merge software, printing and inserting machinery – not to mention postage expertise and great relationships with postal suppliers. This is what Direct Mail marketing companies do every day, so enlisting a specialist direct mail partner can help to cement your client relationships and deliver great results.

• Many clients don’t know how to get maximum value from their customer and prospect data.

By combining an agencies in-house creative and planning expertise with the specialist data and postal service knowledge of a mailing house, agencies can deliver improved ROI from campaigns that really achieve the results the client is looking for, whilst minimising production and mailing costs.

• Direct Mail specialists add value at the planning stage – it’s not just about passing the mailing house a brief and getting a quote after all of the important decisions have been made.

Direct mail design and construction can often have unintended negative consequences – unless you know all of the rules and regulations that apply to certain postal services. Placing a logo in a particular position on an outer envelope could add 15% to your postage costs, just because your mailing doesn’t meet the requirements of the most cost effective service.

Early input from a mailing specialist can help to avoid pitfalls like this. Direct mail specialists like Send Marketing are used to being involved in projects at an early stage and advice is usually given without charge – as we are keen for our clients to win as many projects/campaigns as possible. By working collaboratively with agencies, we know that you’ll win more business and when our agency clients are busy, so are we!

We like to think of this as the “Powered by Send” approach. Clients of those agencies that we work with just see it as their agency delivering more of what they need…

We’ll be sharing more Direct Mail thoughts over the coming months but, if you can’t wait that long, or if you are looking for a direct mail partner rather than just a supplier, then give Send Marketing a call or pop in and ask what we could do for your agency and your clients…

If you would like Send Marketing Solutions to be your Direct Mail partner, contact us now. You may also like to read our blog post on Direct Mail Experts Send Marketing.

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Combining the Power of Email Broadcast and Direct Mail

The Power of Email Broadcast and Direct Mail

The digital age is upon us – a fast, effective method of distributing your email broadcast, whether you are aiming for a local or niche market, or spreading a global net, your message can be received instantly. Therefore, your message needs to be eye-catching and concise with calls to action directing your prospective clients to visit your website, checkout or contact you for advice and information. Email broadcast can be an efficient and cost effective method of reaching a wide audience, quickly. You may be approaching a new market, introducing a new product or service, or maintaining a consistent relationship with your existing client base. Given that many of us are constantly “switched on”, responsive to emails, nudges, rings and dings on our mobiles and devices, what better way than to keep in constant contact with your existing clients and reach out to new markets.

There has never been a better time to issue direct mail

There are those that believe that we have moved on from direct mailing; that the digital age has replaced the comparatively expensive snail mail; Send Marketing Solutions disagree. There has never been a better time to issue a direct mailing campaign, straight to your current clients, or perhaps exploring new markets. With less direct mail material issued than ever before, this is an ideal time to stand out from the crowd and get noticed. With a consistent message across your marketing media, you can create a digital, visual and physical campaign, appealing to a wide market. We should always remember that there will still be some for whom email remains a mystery and who relish the postman calling each day.

By harnessing the positive elements of both email broadcast and direct mail you can appeal to and potentially capture a wider market. You could build the campaign digitally, with tasters of new product releases, offers and sales and then issue direct mail with brochures, goodies and vouchers, all providing effective calls to action, leaving your clients and prospects in anticipation of the next mailing, invitation or offer.

The team at Send Marketing Solutions are waiting for your call on 0800 328 3251 to discuss your next email broadcast and direct mailing solutions. Visit our website www.sendmarketingsolutions.co.uk or email [email protected] to obtain a free quotation. Call now, we look forward to hearing from you. Follow this link if you’d like to read about email database management.

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Postcard Direct Mail Marketing Services

Postcard Direct Mail Marketing

Postcard Direct Mail Marketing provides a trackable, measurable event enabling you to effectively budget and analyse results. Regular direct marketing to a target audience will allow you to drill down and gauge the most successful approaches as you split test, adjust and tweak your campaigns based on response, audience, location and buying behaviours. In order to fully understand your market, you should run consecutive campaigns and not make the common mistake of issuing one campaign and feel disillusioned with the response and stop.

Build a Story – Drop by Regularly

When we issue multiple campaigns, not only do we introduce our brand into households and businesses on a more frequent basis, but we have the opportunity to build a rapport with our customers, allowing our customers to become more familiar with our brand and its personality; we may use humour, lifestyle, dreams and aspirations to bring us closer to our customer. We aim to grab attention quickly with eye catching headlines, call to action, graphics or perhaps offers; by using discount codes we can effectively track responses. Postcard direct mail marketing is an ideal way to catch attention; with the ability to personalise, creating a handwritten, personal effect, a postcard is just enough to convey a concise message, and given that it is already open, it is less likely to find its way into the bin as junk mail without a cursory glance; this is your opportunity to convey your message and attract attention to that all important call to action.

With a proven track record, the experienced team at Send Marketing Solutions deliver a quality service to its clients, adding value by providing a consistent, clear message via direct mailing services. With accreditation from the Royal Mail Strategic Mailing Partnership and Partners in Quality, our clients can be assured of attention to detail and impeccable customer service at all times.

The team at Send Marketing Solutions are waiting for your call on 0800 328 3251; we are happy to discuss and queries that you have in respect of postcard direct mailing and advise you on all forms of direct mailing. Visit our website www.sendmarketingsolutions.co.uk or email [email protected] to obtain a free quotation. Call now, we look forward to hearing from you. Alternatively read more about Direct Mailing Solutions.

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Mailing Services by Send Marketing Solutions

Mailing Services

Our team deliver quality mailing services to discerning clients, who recognise the benefits of direct mail marketing. Adding true value to our clients’ businesses, we can provide a consistent, clear message through a variety of mailing formats, whatever your budget or target market. We are proud to be an ISO9001 certified company, with accreditation from the Royal Mail Strategic Mailing Partnership and Partners in Quality. Our clients can be confident that our team are highly experienced, maintaining and improving their knowledge base as new technologies and systems are introduced; keeping you ahead of the game in terms of marketing excellence.

No project is too large or small for our mailing services; in 2015 we mailed over 8.4 million items, on time, in budget and exceeding our clients’ expectations.

Whether you are looking to retarget your existing customers, who are likely to be the most responsive, already familiar with your brand and service, or market to a new customer base, we can help you profile your prospective market, based on your existing client base. We can produce eye catching, content rich marketing messages with successful calls to action, adding personalisation to ensure that your message hits home; by offering suggestions to increase response rates such as freephone numbers and pre-paid envelopes, we can build on your customers’ experience helping to ensure a positive response to your campaign.

We are constantly re-evaluating responses and results to mailing campaigns, often sending subtly different messages to two different groups to assess which obtains the best response. Split testing and tweaking where necessary to achieve our objectives and increase profits for your business.

Our experienced team will advise you on your target market, marketing messaging and material and create a professional, eye catching campaign that will result in those calls to action to visit websites, generate sales or call for further information. Call us today on freephone 0800 328 3251 to see how we can help your business reach your market, increase visitor activity to your website and increase your sales. Email [email protected] or visit our website www.sendmarketingsolutions.co.uk for a free quote on our mail services. Our team are waiting to discuss mailing services with you now. Read more on our Direct Mailing Solutions here.

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Planning to send marketing emails? Let us explain how

Send Marketing Emails

Send Marketing Solutions prides itself on excellent customer service, adding real value to its clients’ businesses. Accredited by the Royal Mail Strategic Mailing Partnership and Partners in Quality, our team can offer a wealth of experience and our clients are assured of consistent, cost effective solutions time and time again. As an ISO9001 quality certified company, our fully trained team are constantly updating their skills and knowledge base to ensure that our clients are provided with all of the benefits of advances in industry technologies and systems.

Preferring to issue their marketing message direct by email, many of our clients appreciate this cost effective broadcasting channel. We ensure that your marketing campaigns are compliant and we are able to clearly define your target market, segmentation by specific criteria, such as age, gender, buying behaviours or geography. In many cases, we can utilise your own database, personalising and targeting those who are already familiar with your brand, hence adding to increased conversion rates. Whether you would like to reach a local, national or global market, we can advise you on the most effective message with which to send marketing emails and to reach those prospective customers.

Ensuring that our marketing emails are content rich, concise and eye-catching, with a clear message and call to action, whether that is encouraging visits to websites or straight to checkout, clients can be assured that email marketing provides a cost effective, efficient and successful route to market. Results can be tracked quickly, and sales can be made directly to e-commerce sites 24 hours a day. When we send marketing emails we can analysis the results of your campaign and advise on future campaigns, ensuring that each promotion is optimised and unique.

By choosing to send marketing emails, our clients do not wait for prospective customers to visit their website, instead, they open the door, push through the message and invite them in, and where appropriate, also utilise music, video or graphics with a clear marketing message.

Call us today, freephone 0800 328 3251, to discuss how to best send marketing emails; our team are ready to advise you on the most effective marketing channel for your company and provide you with a free quote for your email broadcasting. Email [email protected] or complete our order form by visiting www.sendmarketingsolutions.co.uk. Our team are waiting for your call.

Read more about an effective Direct Email Marketing Solution.

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Mailing Lists for Marketing - reach out like never before

Marketing is one of those parts of any business that cannot be overlooked. Marketing is how you reach out beyond your immediate sphere of influence. It’s how you let people know about what you do and what makes your business, product or service special. As such, making sure your mailing lists for marketing are well looked after and up to date is of utmost importance for any business looking to develop and find new clients. After all, what business doesn’t want to expand and grow? By carefully managing your mailing lists for marketing, or by seeking expert and experienced assistance in this area, you can rest assured that the right people are receiving your information.

Whether you prefer a more direct mail form of marketing, or wish to reach out online and use email marketing, managing your mailing lists for marketing is an easy way of ensuring you’re reaching the ideal customer base. With the help of experienced marketing experts, you can simply and affordably pinpoint those potential customers who are likely to respond positively to your material. By doing this, you increase the likelihood of getting a call back, forming leads, and making sales. This can be achieved in many different ways, and mailing lists for marketing are formed using many different methods. Perhaps there are people out there who have expressed interest in similar products or services to your own. Perhaps they have got in touch with you in the past, and you need to update them on what you are doing now. Perhaps they simply fit the criteria you are looking for. The possibilities are extremely varied, and highly flexible to suit your individual needs.

Get help from the experts

With the help of a dedicated team of professionals, forming mailing lists for direct mail marketing purposes is easier than ever. They can help tailor a specific, custom-made marketing campaign for you and your business, and also help maintain contact with your existing customers and clients. As such, you can rest assured that your business and the communication with your clients is in good hands, and your hard work won’t just end up in somebody’s spam folder - it could really make a difference.

If you want to find out more about mailing lists for marketing, and how developing your marketing can dramatically help your business, get in touch on 0800 328 3251 at www.sendmarketingsolutions.co.uk

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Email database management

There’s no doubt in anybody’s mind that email has completely revolutionised business and the workplace in general. When once things moved at a snail’s pace, today information is beamed across the globe at the speed of light. As anyone in business knows, this can be something of a double-edged sword. While it is easier than ever to find customers and communicate almost instantly with them - wherever in the world they may be - it does mean that sometimes, dealing with all your inquiries and keeping everybody up to date can be a bit of a handful. Lots of small, growing businesses struggle with email database management, for direct mail campaigns. If you are looking to expand your business, the chances are you are keen to focus on other things than organising databases.

A vital factor in any business

However, email database management is of utmost importance when it comes to growing and maintaining your business, for many reasons. Firstly, it is likely that much of your correspondence with your customers is going to be email based. Nowadays, people are more likely to use email as a primary form of communication for all sorts of reasons - initial inquiries, orders, comments and feedback, and much more. Effective email database management means you’ll be able to keep a close eye on who’s saying what and when, and you’ll never miss an important bit of communication again. Secondly, email database management is hugely important when it comes to marketing and advertising. You’ll be able to pinpoint your customer base far more effectively by using statistics from your database, and you’ll be able to make sure the right information is reaching the right people, at the right time.

Why seek help with email database management?

Getting help with email database management can take a massive load off your mind. Knowing your business’s communication is in the hands of seasoned professionals will allow you to focus on other things, while watching your business grow and grow. As such, more and more people and businesses around the world are seeking expert help with email database management, and seeing how improving their contact with their existing and potential customers is making a significant difference to what they do.

If you want to find out how email database management can help you, get in touch at 0800 328 3251 or www.sendmarketingsolutions.co.uk

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E fulfilment services - helping your business blossom

The internet has doubtlessly transformed business as we know it in the modern age. Today, businesses based in small English towns can have a customer base located anywhere in the world, with inquiries flying in through the web from everywhere imaginable. It has made the world smaller than ever before, opened doors which previous generations couldn’t have imagined existed, and changed the workplace completely. For growing businesses, professional help with e fulfilment services can help your business to grow faster.

Help with inquiries and more with e-fulfilment services

As anybody who has an online mailing list will tell you, occasionally things can get a little overwhelming. Unless you have a dedicated team of your own to help you, dealing with your lengthening list of customers, clients and people making inquiries can be a bit of a handful. With e-fulfilment services, you can benefit from expert help at every step of the way. Perhaps you need assistance with processing online orders - accuracy is of paramount importance when dealing with new clients, as is timeliness. Running out of time, or making mistakes with your customers is something many businesses struggle to recover from, and as such, e-fulfilment services can make a massive difference. Perhaps you simply need help with your marketing - as your business grows, the further you want to extend your marketing focus. Reaching new customer bases nationwide or internationally takes time and expertise, and as such, e-fulfilment services can enormously help you reach out and watch your company grow.

Focus on the important stuff with e-fulfilment services

E-fulfilment services are an affordable, effective way of managing your workload, and dealing with your email and online orders. By using e-fulfilment services, you’ll be able to free up valuable time to focus on what makes your business special, and leave the rest safely in expert hands.

If you want to find out how your business can benefit from e-fulfilment services or direct mail advice, get in touch today at www.sendmarketingsolutions.co.uk or 0800 328 3251.

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