Category Archives: Industry Comment

Still Crazy for a Direct Mail Letter #directmailletter

Even after all these years people are still crazy for a Direct Mail Letter

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Direct Mail United Kingdom - alive and kicking!

Direct Mail United Kingdom disciplines of direct mail, door-drops and leaflets continue to hold their own.

This is one of the key findings of GroupM’s ‘This Year, Next Year UK’ study, which predicts measured ad spend in the UK and was published towards the end of last year.

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From Letterbox to Inbox… direct mail still matters

Consumers can’t live without a letterbox, direct mail still matters!

LIVING WITHOUT A LETTERBOX IS HARDER FOR CONSUMERS TO IMAGINE THAN LIVING WITHOUT A MOBILE — PRINTED MATERIAL IS STILL AN ESSENTIAL PART OF THE OVERALL ‘BRAND EXPERIENCE’

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Direct mail for Charities remains an essential tool #directmailforcharities

Direct Mail for Charities remains an essential tool

IF CHARITIES SOMETIMES THINK THEY ASK FOR DONATIONS TOO OFTEN — CHECK AGAIN…SOME DONORS THINK THEY ACTUALLY HAVEN’T BEEN ASKED ENOUGH VIA DIRECT MAIL

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Catalogues pivotal part of a multi-channel strategy #catalogues

Catalogues and digital

More evidence of the power of combining digital and printed media to boost overall sales - with physical catalogue producers feeling less worried about sales.

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Win more business with direct mail #winmorebusiness

If you write your own direct mail letters, you will appreciate how important it is to achieve the maximum possible impact, response rate and win more business.

We have put together a few notes to help you create the best possible mail piece:-

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Louise Tonge
Client Services Director Louise ensures that all of our clients receive the best possible service, value and results.