Direct Mail partner - why every Marketing Agency should have one

Why every Marketing Agency should have a specialist Direct Mail partner

The clients of Full Service Marketing and Advertising Agencies expect agencies to be just that, “full service” - Experts all things marketing and advertising and able to apply their skills across a myriad of channels and specialisms.

In reality, many agencies look for external support from a Direct Mail partner in order to fulfil some of their clients’ demands. This is particularly true when it comes to direct mail and there are a number of reasons why working with a direct mail partner like Send Marketing Solutions can add real value for your clients and your agency.

• Most agencies don’t have the software, machinery and staff to print and fulfil mailings…

Efficient mailing fulfilment requires specialist data processing capabilities, mail merge software, printing and inserting machinery – not to mention postage expertise and great relationships with postal suppliers. This is what Direct Mail marketing companies do every day, so enlisting a specialist direct mail partner can help to cement your client relationships and deliver great results.

• Many clients don’t know how to get maximum value from their customer and prospect data.

By combining an agencies in-house creative and planning expertise with the specialist data and postal service knowledge of a mailing house, agencies can deliver improved ROI from campaigns that really achieve the results the client is looking for, whilst minimising production and mailing costs.

• Direct Mail specialists add value at the planning stage – it’s not just about passing the mailing house a brief and getting a quote after all of the important decisions have been made.

Direct mail design and construction can often have unintended negative consequences – unless you know all of the rules and regulations that apply to certain postal services. Placing a logo in a particular position on an outer envelope could add 15% to your postage costs, just because your mailing doesn’t meet the requirements of the most cost effective service.

Early input from a mailing specialist can help to avoid pitfalls like this. Direct mail specialists like Send Marketing are used to being involved in projects at an early stage and advice is usually given without charge – as we are keen for our clients to win as many projects/campaigns as possible. By working collaboratively with agencies, we know that you’ll win more business and when our agency clients are busy, so are we!

We like to think of this as the “Powered by Send” approach. Clients of those agencies that we work with just see it as their agency delivering more of what they need…

We’ll be sharing more Direct Mail thoughts over the coming months but, if you can’t wait that long, or if you are looking for a direct mail partner rather than just a supplier, then give Send Marketing a call or pop in and ask what we could do for your agency and your clients…

If you would like Send Marketing Solutions to be your Direct Mail partner, contact us now. You may also like to read our blog post on Direct Mail Experts Send Marketing.

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Combining the Power of Email Broadcast and Direct Mail

The Power of Email Broadcast and Direct Mail

The digital age is upon us – a fast, effective method of distributing your email broadcast, whether you are aiming for a local or niche market, or spreading a global net, your message can be received instantly. Therefore, your message needs to be eye-catching and concise with calls to action directing your prospective clients to visit your website, checkout or contact you for advice and information. Email broadcast can be an efficient and cost effective method of reaching a wide audience, quickly. You may be approaching a new market, introducing a new product or service, or maintaining a consistent relationship with your existing client base. Given that many of us are constantly “switched on”, responsive to emails, nudges, rings and dings on our mobiles and devices, what better way than to keep in constant contact with your existing clients and reach out to new markets.

There has never been a better time to issue direct mail

There are those that believe that we have moved on from direct mailing; that the digital age has replaced the comparatively expensive snail mail; Send Marketing Solutions disagree. There has never been a better time to issue a direct mailing campaign, straight to your current clients, or perhaps exploring new markets. With less direct mail material issued than ever before, this is an ideal time to stand out from the crowd and get noticed. With a consistent message across your marketing media, you can create a digital, visual and physical campaign, appealing to a wide market. We should always remember that there will still be some for whom email remains a mystery and who relish the postman calling each day.

By harnessing the positive elements of both email broadcast and direct mail you can appeal to and potentially capture a wider market. You could build the campaign digitally, with tasters of new product releases, offers and sales and then issue direct mail with brochures, goodies and vouchers, all providing effective calls to action, leaving your clients and prospects in anticipation of the next mailing, invitation or offer.

The team at Send Marketing Solutions are waiting for your call on 0800 328 3251 to discuss your next email broadcast and direct mailing solutions. Visit our website www.sendmarketingsolutions.co.uk or email [email protected] to obtain a free quotation. Call now, we look forward to hearing from you. Follow this link if you’d like to read about email database management.

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Mailing Services by Send Marketing Solutions

Mailing Services

Our team deliver quality mailing services to discerning clients, who recognise the benefits of direct mail marketing. Adding true value to our clients’ businesses, we can provide a consistent, clear message through a variety of mailing formats, whatever your budget or target market. We are proud to be an ISO9001 certified company, with accreditation from the Royal Mail Strategic Mailing Partnership and Partners in Quality. Our clients can be confident that our team are highly experienced, maintaining and improving their knowledge base as new technologies and systems are introduced; keeping you ahead of the game in terms of marketing excellence.

No project is too large or small for our mailing services; in 2015 we mailed over 8.4 million items, on time, in budget and exceeding our clients’ expectations.

Whether you are looking to retarget your existing customers, who are likely to be the most responsive, already familiar with your brand and service, or market to a new customer base, we can help you profile your prospective market, based on your existing client base. We can produce eye catching, content rich marketing messages with successful calls to action, adding personalisation to ensure that your message hits home; by offering suggestions to increase response rates such as freephone numbers and pre-paid envelopes, we can build on your customers’ experience helping to ensure a positive response to your campaign.

We are constantly re-evaluating responses and results to mailing campaigns, often sending subtly different messages to two different groups to assess which obtains the best response. Split testing and tweaking where necessary to achieve our objectives and increase profits for your business.

Our experienced team will advise you on your target market, marketing messaging and material and create a professional, eye catching campaign that will result in those calls to action to visit websites, generate sales or call for further information. Call us today on freephone 0800 328 3251 to see how we can help your business reach your market, increase visitor activity to your website and increase your sales. Email [email protected] or visit our website www.sendmarketingsolutions.co.uk for a free quote on our mail services. Our team are waiting to discuss mailing services with you now. Read more on our Direct Mailing Solutions here.

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Mailing Lists for Marketing - reach out like never before

Marketing is one of those parts of any business that cannot be overlooked. Marketing is how you reach out beyond your immediate sphere of influence. It’s how you let people know about what you do and what makes your business, product or service special. As such, making sure your mailing lists for marketing are well looked after and up to date is of utmost importance for any business looking to develop and find new clients. After all, what business doesn’t want to expand and grow? By carefully managing your mailing lists for marketing, or by seeking expert and experienced assistance in this area, you can rest assured that the right people are receiving your information.

Whether you prefer a more direct mail form of marketing, or wish to reach out online and use email marketing, managing your mailing lists for marketing is an easy way of ensuring you’re reaching the ideal customer base. With the help of experienced marketing experts, you can simply and affordably pinpoint those potential customers who are likely to respond positively to your material. By doing this, you increase the likelihood of getting a call back, forming leads, and making sales. This can be achieved in many different ways, and mailing lists for marketing are formed using many different methods. Perhaps there are people out there who have expressed interest in similar products or services to your own. Perhaps they have got in touch with you in the past, and you need to update them on what you are doing now. Perhaps they simply fit the criteria you are looking for. The possibilities are extremely varied, and highly flexible to suit your individual needs.

Get help from the experts

With the help of a dedicated team of professionals, forming mailing lists for direct mail marketing purposes is easier than ever. They can help tailor a specific, custom-made marketing campaign for you and your business, and also help maintain contact with your existing customers and clients. As such, you can rest assured that your business and the communication with your clients is in good hands, and your hard work won’t just end up in somebody’s spam folder - it could really make a difference.

If you want to find out more about mailing lists for marketing, and how developing your marketing can dramatically help your business, get in touch on 0800 328 3251 at www.sendmarketingsolutions.co.uk

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Direct Mail UK - for the personal touch

Here in Great Britain, we have a long and proud history of direct mail UK that stretches back hundreds of years. For most of us, the experience of receiving mail is one we associate with happiness and romance. The delight we feel when we hear letters falling onto our doormats is almost unrivalled. This is particularly so in the modern age. So much of our communication today is so fleeting and ephemeral, taking place through a computer screen or on our ever-beeping smartphones. When we receive letters, brochures, flyers or information by mail, we are transported back to a simpler time, when the pace of life was slower, more comfortable, and correspondence had a different feeling, a different meaning.

Direct Mail UK - an effective way forward

When it comes to expanding your business and seeking out new clients and new opportunities, few techniques are more effective than those direct mail UK methods. These allow you to target specific types of customers, based on average income, age, locality, and much more. By carefully targeting prospective clients you can greatly enhance the likelihood of receiving a call back. Alternatively, you can direct those who you contact with direct mail UK, to your website or order form. The fact is, direct mail UK methods are proven to work. This is in no small part due to the idea mentioned above. Real, tangible mail you can hold in your hand simply feels more personal, more persuasive and somehow warmer than any other form of communication.

Make a connection
By using direct mail in the UK, you can open doors to thousands of potential new clients. With a lovingly designed direct mail campaign, you can reach those you feel are more likely to respond, and see your business grow quickly and effectively. Unlike other types of marketing, direct mail in the UK is proven to be highly effective. People are very responsive to mail so long as they feel it has some connection to their lifestyle, interests, or future plans. If you’re wondering how to get started, fear not. While organising a direct mail campaign on your own can be enormously time consuming, expensive and potentially a little risky, there are expert teams who are dedicated to helping you make the most of your mailing plans. Why not get in touch today on 0800 328 3251, and see what direct mail UK techniques can do for you?

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Send direct mail today, watch your business grow tomorrow

Send direct mail and improve your chances of finding new clients and customers - surely one of the greatest challenges that any company faces. Starting a business is hard enough, establishing yourself as a viable business in an ever expanding, ever more competitive marketplace. To then grow, develop and blossom can be hard work indeed. However, by blending innovative targeting and mailmerging techniques with the good old postal service, direct mail can help you to growth your business more easily. Direct mail marketing is nothing really new; Businesses have been sending flyers through letter boxes for generations, keen to drum up interest in a new product or service. However, the world of marketing has changed, and in order to keep up with the times, direct mail has changed with it. Nowadays, with the help of a dedicated team of experts, businesses can carefully and lovingly construct eye-catching and effective direct mail marketing campaigns. These are designed to grab the attention of new and potential clients, and redirect them to a website or order form in order to establish them as real, paying customers. When you send direct mail, you are reaching out to perhaps thousands of people who fit a criteria you’ve established. Thousands of prospective customers, waiting to hear from you and receive your services.

Send direct mail and bust the myths

Who doesn’t like receiving mail? The sound of letters tumbling through a letterbox is surely one of the most joyful sounds we can hear, as it instantly takes us back to a simpler age before the invasion of bleeping mobile phones or flickering computer screens. There is a pervasive myth that a lot of direct mail ends up in the bin, but studies have shown this not to be the case. In fact, when you send direct mail through the post, if it has some connection with the interests, social situation, job or lifestyle of the recipient, research has established that the receiver is not only pleased to see it come through the door, but will take time to sit down and read over what has been sent. If you think about your own morning routine, perhaps you’ll notice that this is true - Sitting down and leafing through a letter or catalogue over a bowl of breakfast cereal can be a nice way to start the day, especially if the mail is something you can get excited about!

Our dedicated experts are waiting to help you send direct mail across the country. We are waiting to help you expand and develop your business in new and exciting ways. Get in touch today on 0800 328 3251 and see how your business can blossom when you send direct mail.

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Direct mail marketing statistics – it’s all in the figures

Direct Mail Marketing Statistics and focused research prove time and time again that direct mail marketing campaigns work effectively. Thanks to the expertise and experience of direct mail specialists, you could see your own sales figures rise, thanks to the fantastic effect mail marketing can bring - quickly, effectively and efficiently.

So what can we ascertain from direct mail marketing statistics, and why does direct mail marketing work so well?

Direct Mail Marketing Statistics - Increasing responses

Firstly, it has been shown that over 80% of direct mail is opened by the resident. The more attention grabbing and well designed your campaign is, the higher this figure will be. The idea that most direct marketing is thrown in the bin is clearly little more than a myth.

Over 95% of direct mail marketing material offers links to an online response page, or includes a paid return envelope. This gives selected potential customers two separate methods to get in touch, and massively increases the possibilities with which to spread your business.

Bring the smiles!

More than three quarters of the population would say that direct mail marketing that targets their needs and requirements, or looks as though it is going to save them money, makes them very happy indeed. There’s something of the personal touch that direct mail brings that sets it apart from email campaigns, and potential customers really appreciate them.

Easy to Swallow

Perhaps most importantly, the majority of customers feel as though direct mail is easier to manage, read and understand than anything that pops up on their computer screen. Perhaps it’s down to the fact that paper leaflets, catalogues and letters can be held in the hand, read at leisure, retained, re-read and shared with family members, that they are received far more positively and understood far more clearly than any other type of direct marketing material.

So, the direct mail marketing statistics speak for themselves - why not get in touch and see how it could change your business for the better? Take a look at our website for the wide range of direct mail solutions we offer.

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Direct mail specialists - helping you get the positive response you need

When it comes to spreading your message, promoting your products or services or attracting new customers, there are many, many different methods out there to choose from - one being direct mail specialists. Direct mail marketing is amongst the most effective method there is, as it allows you to pick and choose the parameters and criteria of your target audience, and deliver the important information that will help your business grow right into their hands. However, it isn’t always easy to get started when it comes to mail marketing, and there are countless money and time saving techniques which many business owners overlook. Often, such mistakes go unnoticed, with the result being that the marketing campaign risks reaching the wrong people, or having to be repeated. With the expert help of direct mail specialists, you can rest assured that your direct mail campaign is saving you money and time, and is sure to be as effective as your business deserves it to be.

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Direct Marketing - why you should use it #directmarketing

Growth is every business’ goal and marketing and advertising play crucial parts in achieving this. Direct marketing – making direct contact with existing and potential customers to promote your products or services – is one of the more powerful tools that businesses can use to boost brand and product awareness as well as increasing sales and growth.

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Direct mail marketing company - why use one?

What can a direct mail marketing company bring to a business that is thinking about organising a direct mail campaign?

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