CRM Database Management - cutting costs with cleaner data
CRM Database Management
Effective CRM Database Management procedures allowed a leading packaging supplier to transform their in-house information. Originally cluttered and unusable, we transformed the data into a clear and usable database using CRM database management techniques. We stripped out duplicates and cleaned the database. The use of CRM database management practices cut our client’s direct marketing costs by 15%. The management project also dramatically reduced returned mail and wastage. This allowed our client to market to their customers much more effectively immediately. Our client was able to utilise a cohesive direct marketing plan that covered both customers and prospects and continue to manage their database more effectively in the future.
