27p -its just the price of a second class stamp from the Post Office. But pay us 27p and we will take your letterhead, laserprint your text, provide a C5 window envelope, fold and enclose your personalised letter and post it, second class delivery.
How do we do it? Simple. We have access to postal discounts, run automated enclosing machines and high speed laserprinters.
Read more...Many a partnership has come unstuck when one takes the other for granted. Of course, things may look fine on the surface, but as soon as your attention wanders someone else comes along promising the world and before you know it you’re left ordering take-away for one. If this is the type of relationship you have with your customers, then help is at hand.
Read more...Wanna whole lotta love?
In many ways, the relationship you have with your customers can be likened to the greatest of love stories. No it really can.
First there’s that exciting first meeting, the one where you measure each other up. Then with a little luck you’re happily dating and before you know it you can hear the chime of bells.
Read more...During the current credit crunch crisis, don’t let limited budgets get in your way, let Send provide you with that extra power to keep hold of that all-important business and acquire new customers.
Now’s not the time for wasting your valuable marketing budgets on immeasurable campaigns and unresponsive customers. In the current financial climate an altogether more intelligent approach needs to be taken with your direct marketing. That’s where we come in:
Read more...What are your customers made of?
You may know where they live, but do you know what they read, how much they earn, how old they are and what they like to do with their leisure time?
Send can profile your best customers and draw up a set of key characteristics. This can then help us identify similar people to contact in your target areas.
Read more...When we can follow them to their new address!
These days you do not need to wring your hands as another hard won address contact is returned as a “goneaway”. Send’s data cleaning service now enables us to follow your contact to their new address and update your mailing list accordingly.
It is true that it costs many times more to find a prospect and make a sale than it does to retain an existing customer, or revive a lapsed client.
Read more...You have just sent a DM communication, how did your customer react?
Until recently we judged the success of a mailing on the number of direct responses it generates: coupons, telephone calls or web visits.
In reality many more people will read the mailer, keep it and look at it again… but don’t ultimately respond… this time.
Read more...Many companies are trying to address this issue.
How it is carried out all depends on the type of business and customer, the number of repeat transactions and the IT systems employed.
Send works with companies to understand the process, extract the essential data and provide pragmatic and practical solutions.
To start the ball rolling, contact Send using our enquiry form.
Read more...The controversial new postal charges started on 21st August. Mailing costs need not rise, however. In some cases the charges will fall if you know how to exploit the changes to your benefit.
Send is working with clients to offset the impact of the rises and in many cases taking the opportunity to actually reduce postal costs.
Royal Mail introduced the new way of charging for larger mail on August 21st. It is called Pricing in Proportion, or PIP.
Read more...Every Arsenal season ticket holder and club member needs a new smart card, with a built-in chip, to gain entry to the new Emirates stadium.
Send was entrusted to work with Ticketmaster’s Synchro Systems to issue each member with their own personalised smart card. Each ticket holder also received a DVD video and map demonstrating the best way to travel to the stadium and how to find their new seat.
Read more...