Mistake #12 Creating & reviewing direct mail by committee


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Connected in the Midlands


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Mistake #11 Failing to appeal to all five senses


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Mistake #10 Starting with the product – not the prospect


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Mistake #9 The magic words


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Mistake #8 Poor follow-up


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Mistake #7 Saving the best for last

Saving the best till last

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Mistake #6 Having superficial copy

Having superficial copy

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Mistake #5 Not having an offer

Not having an offer

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Mistake #4 Features vs. benefits


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mail marketing

Mail marketing boosted MOT numbers by 17% for autocentre

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Louise Tonge
Client Services Director Louise ensures that all of our clients receive the best possible service, value and results.