Knowledge

The unexpected benefits of using a direct mail specialist

A client recently said to me: “Thank you for making us look good”. This particular instance was thanks to a member of staff noticing a typo in a piece of mail which was about to be sent to 6000 people. The typo was the client’s error, but the value our staff have in their work made it our problem to address.

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A/B testing for better campaigns

One of the most common questions we’re asked in the industry is, should we A/B test? In short, the answer is yes. A/B testing is one of the simplest methods for understanding the effectiveness of a campaign, and reaping the benefits of what you’ve learnt in the next one.

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How to drive web traffic with direct mail

Nowadays, the most successful marketing campaigns are those which combine the best of offline with the best of online, but how exactly can print drive web traffic? Here are seven quickfire pointers.

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Save money on your first three direct mailings

Royal Mail is incentivising those new to direct mail with its latest offer of 30% off your first three direct mailings. Royal Mail often have discounts and specific incentives available – but prospective direct mail users should be aware that professional mailing houses can also offer great postage savings. The advantage of using a mailing house like Send is that we have access to both Royal Mail and DSA postage options and can deliver an end to end print, fulfilment and postage solution, for less than the price of a stamp.

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How to write an effective mailshot

Studies suggest that the ROI on mailshots are high (approx. £3.22 per £1 spent). But you’ll only get the result you want if you’ve put in the work to make sure that the content is right. The content of your mailshot will depend on your company, service, product and the message you are attempting to convey, but there are some standards to adhere to in all mailshot writing, here are just a few:

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Calculating ROI for dummies

Calculating the return on investment is essential practice for running and improving direct mail campaigns. We’ve devised five straightforward steps on how to calculate ROI:

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Millennials and direct marketing… all you need to know

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Millennials have been dominating the demographic conversation for close to a decade now, so as the last of the millennials work their way into the adult population, their daily behaviours and engagement with businesses both online and offline are set to change the nature of direct marketing. In the US alone, millennials are predicted to have up to $200 billion buying power in 2017, meaning that marketers need to adapt to the best methods of communication with this audience; the first digitally native generation.

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How do you know so much about me?

When I’m travelling I like to send a few postcards back home to family and friends. There’s something wonderful about sharing your experiences on a card that travels all the way back home before you do. The combination of a great picture and a few hastily scribbled words can sum up the best bits of being on holiday.

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Looking to grow your business? Answers on a postcard…

 
When used correctly, the humble postcard can be a great tool in your marketing arsenal. Looking to create a marketing campaign that brings in results without breaking the bank? Here are six key reasons why you should consider using postcard direct mail:

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Send Marketing Solutions for Direct Mail

Send Marketing Solutions provide bespoke direct mailing solutions for large volume, regular or complex campaigns, we are able to offer a professional service to meet your specific budget and provide a return on investment.  By utilising our expertise, you can be sure that we will handle the marketing process from inception to dispatch, giving you peace of mind and freeing up your valuable time.

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Mail marketing boosted MOT numbers by 17% for autocentre

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Struggling to create the perfect sales letter? Want to know the secrets of great direct mail? Put some science into your mailing with an unbeatable value, copy and creative review - from only £50!

0800 328 3251

Louise Tonge
Client Services Director Louise ensures that all of our clients receive the best possible service, value and results.